This course provides the 21st Century foundation for business students who will need newly shaped perspectives, solid research and communication skills, positive ethical spirit, and new technological resources to work and make decisions in global economy. Students learn the basics of business, the process of innovation and the role that business plays in society. Students are encouraged to develop their own innovative capacities, whether they want to start up a business of their own, augment the capabilities of a small business, step up to the myriad of non-profit challenges, or excel in corporate America. Students learn how to think systematically as business professionals, innovators and/or entrepreneurs. By first exploring the economics of business, in this country and beyond, students begin to recognize that all businesses are subject to ongoing trends, discoveries and breakthroughs that must be accommodated. Some represent threats; others opportunities. None can be ignored. Learning that the form of a business should follow the functions it must provide, students discover the range of options available to them as they contemplate career paths that may be of interest to them. Finally, students are provided with insight into each of the areas of functional expertise found in all organizations; i.e., finance and accounting, marketing and sales, customer support, operations, logistics, et. al.

This course provides the student with a hands-on exercise-oriented approach to learning. Understanding file management and functions of the operating system, developing a thorough knowledge of Excel, and acquiring database management skills will be covered. Students will be provided with practical examples that demonstrate the computer as a useful tool for presenting business data and solving problems. Topics will include creating professional-looking worksheets; using templates; building formulas and functions; creating and modifying charts, including pivot tables; working with Excel lists; managing multiple worksheets and workbooks; developing customized applications with macros and visual basic; utilizing financial functions, goal seeking, and what-if assumptions. Students will also design, create, and modify databases, run queries; and produce reports.

This course focuses on the entrepreneurial startup. Topics include creative thinking about products and services, recognizing venture opportunities, evaluating venture viability, matching individual skills and interests with the venture, and acquiring the resources necessary for a successful business venture. Students will engage in research and teamwork to write a complete business plan and present this plan to the class. Whether or not a student is interested in starting a business, this class provides sound exposure to the entrepreneur and the mindset which is critical to making strong business decisions.

Principles of Financial Services is a beginner course providing focus on the history, regulatory environment, competitive pressures and developing trends affecting the industry. This course creates a general understanding of the sub-sector industry players individually (banking, insurance and investment/mutual funds) and evolves to a study of components affecting the industry as a whole today.

Financial Wellness is a practical approach to making informed and empowering decisions about financial health. Students explore values, feelings and knowledge related to money, acquire basic financial knowledge and apply this knowledge to short and long term financial decisions.

This course provides students with an overview of the history, purpose, and functions of banking. The course focuses on how banks serve the financial needs of individuals, businesses, and government in today’s competitive environment. Students will compare financial services offered through traditional banking institutions with other financial intermediaries. Topics will include: Introduction and Evolution of Banking, The Federal Reserve as the Central Bank of the U.S., Deposits, Negotiable Instruments/Payments, Customer Service and Sales, Non-Traditional Bank Products and Services, Lending, Bank Investments and Profitability Management, and Safeguarding Customer Assets.

Human Resource professionals have a significant impact on an organization's success. They play a vital role in hiring the right people, developing employee policies, and creating a positive work culture. This program is uniquely designed by HR Certification Institute® (HRCI) to prepare aspiring Human Resource professionals focusing on all aspects of the talent acquisition process, learning and developing process, compensation and benefit strategies, employee relations, and compliance and risk management. At the conclusion of the course, you will earn the HRCI Human Resource professional certificate from Coursera. You will also be prepared to undertake the HRCI Associate Professional in Human Resources (aPHR) certification exam, setting you apart as a qualified HR professional.

This course provides a manager's perspective on the law for business students. Students learn the practical implications of law in their own lives and what they must be ready for as they encounter civil and criminal legal issues and business formation issues. Students are introduced to the court systems, parts of the government that impact business, and how they affect and impact the life of the individual and businesses. Students learn about contracts, different types of business, and areas of regulation surrounding the relationship between employers, employees, and the government.

A survey of the marketing structure for the creation, research, and distribution of goods and services for all types of corporations is examined. Specifically, the fundamentals of the marketing mix: product development, promotion activities, price objectives and placement of goods or services will be explored. Students will also examine how communication, distribution, and exchange activities affect consumer behaviors.

This course introduces the learner to the foundational principles and theories of management and leadership in the context of a dynamic environment. Throughout the course, learners will develop an understanding of the history, roles and responsibilities of managers, styles of management and leadership, and how to assess and capitalize on the changing internal and external environments of business. Upon completion of this course students will become equipped with the fundamental knowledge to deal with the complexities of human behaviors in the context of organizational management, emerging technological tools and strategic models.

This course is intended to cover most of the fundamental aspects of modern project management (PM), both managerial and technical, as well as to give direct experience in implementing appropriate tools and techniques. By the end of this course, students should have a mastery of the basic theory and practice of PM, as described by the core knowledge modules (KMs) developed by Project Management Institute (PMI.) The course will draw extensively from the following three knowledge modules: Project Management Principles, Project Phases and Processes, and Project Planning and Integration.

Business today rely on a robust and vibrant social media presence to tell their story to a wide variety of audiences, for a wide variety of purposes. This course explores the ways that businesses can use an intentional social media strategy to meet their organizational goals. Social media tools, their benefits and limitations, and their usage will be explored. This course covers all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare for the skills and tools needed to grow an engaging social community and run effective social media advertising. Upon successful completion of the course, earn the industry-developed Meta Social Media Marketing Professional Certificate and prepare for the optional Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing.

This course is a presentation and discussion of the specific functions of an organization’s Human Resource Department, including the human relation, knowledge, and skills vital to a successful manager. The standards for a manager, the subordinate, and the organization are discussed, as well as the supportive relationship between the employees and the organization.

This course examines the array of initiatives and tools to effectively managing talent with the goal of supporting organizational outcomes and fit. The student will be exposed to methodologies utilized in planning, recruiting, selecting, hiring, orienting, managing and retaining employees. Performance management in diverse industries is included as a focus of study.

Organizational Development and Change provides students with the opportunity to learn critical theory and application in the field of Organizational Behavior and Change and how to use that knowledge to improve organizational development to adapt quickly and effectively to change. Students apply proven methods to help organizations achieve goals and build capabilities to meet future challenges.

This course provides a strong overview of the process of job analysis and job design related to position descriptions, job evaluation and the development of wage/salary structures. Connections will be established between individual, group and/or organizational outcomes. Students will study traditional and progressive approaches to employee benefit packages, specifically in terms of meeting the needs of the changing workforce.

This course builds a bridge from students’ general education to the work they do in the field of business. With the aim of preparing students for both professional life and graduate work, this writing-intensive course introduces disciplinary strategies for preparing routine business correspondence, for investigating provocative issues, and for communicating to others about them. In this way, the course offers students time to learn and to practice more advanced skills in reading, writing, speaking, and listening; in using appropriate software support in presentations; and in mastering information literacy in the field of business. The course emphasizes fundamental principles of communication with time-on-task and real world, discipline-specific models for communication tasks.

This course will provide the theoretical basis and the problem solving experience needed to apply the techniques of descriptive and inferential statistics, to evaluate such daily inputs as organizational reports and to improve decision making over a wide range of areas. Topics include: descriptive measures, distribution shapes, concepts of probability of discrete and continuous random variables, hypothesis testing of one, two samples, chi-squared and f-test, regression, ANOVA, using Excel and SAS for solving and interpreting statistical problems.

When developing and accessing programs and services offered through nonprofit organizations the program coordinator/manager employs a number of tools including needs assessment, program planning and program evaluation. This course will introduce students to research in support of the development of programs and services to the community and will include market research, the development and implementation of program services, and methods to monitor and assess program outcomes.

Businesses need digital marketing and e-commerce talent more than ever before as digital commerce is an important strategy to growth for businesses. Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. This course will cover the first half of an industry-developed program, Google Digital Marketing and E-commerce Professional Certificate to learn foundational digital marketing skills. Learners gain in-demand skills and learn to use digital marketing tools such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter and more. Build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

This course is the second of the 2-course series completes the learning program to earn the Google Digital Marketing and E-Commerce professional certificate. Learners study marketing analytics practices and tools, craft media plans, set performance goals, and master the measurement, management, and analysis of data from marketing campaigns using tools such as Google Analytics and Google Ads. Cap off the experience by creating a simulated E-commerce store on platforms like Shopify to sell products and services, and devising strategies for fostering customer loyalty. In addition to successfully learning the professional certificate, learners enhance to their own portfolio assets with a e-commerce project.

In this course students will learn the concepts, tools, and the analytical techniques that are essential in conducting financial analysis. The course is targeted to teach students financial analysis and its linkage to business performance. The course will cover one of financial ratios to identify potential risks and opportunities, analyzing financial performance of a company, conducting financial forecast, time value of money, cost of capital and return on investments.

This course will provide an overview of the key concepts, applications, processes and techniques relevant to business analytics. This course shows how to interpret data involving uncertainty and variability; how to model and analyze the relationships within business data; and how to make correct inferences from the data (and recognize incorrect inferences). The course will include instruction in the use of software tools to analyze and present quantitative data. As the market demand for professionals with data management, analytical and problem-solving skills increases, this course provides an analytical toolset to address modern, data-intensive business problems.

HR Policy, Employment Law & Records Management A positive approach to understanding and integrating the legislative environment impacting human resources with the development and implementation of internal policy and procedure from an ethical business perspective. Topics include exposure to federal legislation, labor relations, employment handbooks, documentation and Human Resource Information System.

The operational management skills you need to run a hospital are the same that you need to run a hotel, retail store, manufacturing facility or nonprofit organization. In this course you will learn skills that are transferable to various industries which will help you to improve productivity, increase responsiveness, provide more choice to the customer, and deliver higher quality standards. In short, you will learn how to analyze business processes and learn how to improve them.

Nonprofit organizations secure revenue from a number of sources including government contracts, private grants, individual contributions, and earned income. This course will focus on securing revenue in support of programs and services with a focus on grants and grant monitoring and financial reporting to private and public funders.

The 21st Century belongs to those who can think and act based on sound business intelligence. Employers are seeking individuals that have the skills and techniques to problem solve and develop creative solutions based on data and sound analytical tools and techniques. The Quality Management course will provide you with a good understanding of basic quality tools such as cause and effect diagrams, check lists, Pareto Charts, SWOT analysis, brainstorming techniques and the 5 Y’s technique. In addition, students will learn about the leadership skills needed for effective implementation of change management projects.

The students in this course will be introduced to the concept of branding and its impact on products, lifestyles and societies within the element of marketing. The students will examine the history of branding, discuss the development of strong and seemingly impervious brands, as well as develop an innovative brand position for an entrepreneurial venture. Students will learn to identify, evaluate, create, and present their own positions on branding as a consumer and as a marketer.

Best Practices for Human Resources Professionals Analysis of current and projected global human resource trends and initiatives, as well as HR benchmarks and outcomes practices. Best practices from organizations who meet or exceed HR outcomes will be researched and analyzed for reflection and innovation.

Utilizing 21st Century information tools and systems, students will data mine for current product and/or service developments and trends. Gathering secondary research information from case studies, industry associations, and books and periodicals, students will assess qualitative and quantitative information. Possible primary research opportunities through focus groups and/or statistical survey may be incorporated. Final recommendations and suggestions presented in a PowerPoint executive summary portfolio format will be made to entrepreneurs and/or representatives from corporations.

In this fast paced and real world environment, students work in teams to launch a business in an online simulation. They make decisions based on the challenges and difficult decision points that emerge each day. They hire staff, forecast revenue and expenses, buy inventory, create operational procedures, market their services and products, outfit their operation, develop policies and procedures that define their brand, create and manage their finances, and much more. In this online simulation, student entrepreneurial teams make decisions when there is no clear answer and be prepared to pivot in all aspects of their business based on the impact of their actions.

This course presents media-oriented analysis of advertising and sales promotion related to the marketing of goods and services. Budgeting, reach and frequency as well as the development of multimedia advertising campaigns highlight this theoretical, yet practical approach.

This course is all about connecting the dots, linking various functions of business and understanding the interdependency between marketing, sales, advertising, operations/supply chain and other business functions. The purpose of this course is to enable the student to integrate the lessons learned in previous business, accounting, finance, international business and management courses through the use of case studies analyzed from the general manager’s point of view. Students will also learn the importance of score card and metrics that are essential for running a business.

Senior business students gain work experience in multi-varied business organizations, including insurance, manufacturing, banking, advertising, personnel, marketing, international trade, and hospitality management. Students obtain on-the-job training supervised by both professional managers and University faculty. This course is graded Pass/Fail.

Senior business students gain work experience in multi-varied business organizations, including insurance, manufacturing, banking, advertising, personnel, marketing, international trade, and hospitality management. Students obtain on-the-job training supervised by both professional managers and University faculty. This course is graded Pass/Fail.