Institutional Advancement Concentration, MS
Master of Science in Higher Education Administration
The concentration in Institutional Advancement is designed for students who are pursuing, or wish to pursue, careers in any of the functional areas within Institutional Advancement, including fundraising and development, marketing and communications, alumni relations, and government and community affairs. Students will gain a broad exposure to these areas, along with an appreciation for the historical, legal and sociological contexts in which they operate.
Students in the Institutional Advancement concentration explore functional areas of the advancement field, including fundraising and development, marketing and communications, alumni relations, and government and community affairs, and graduates are able to:
- Effectively apply theory to create a comprehensive development program.
- Analyze the organizational structure and reporting relationships in functional offices of higher education advancement.
- Demonstrate an understanding of the administration of colleges and universities in modern-day America, including the roles and functions of the major administrative units and the interests of key stakeholders.
- Identify and analyze current issues and trends facing higher education.
- Communicate clearly and effectively using the professional standards of the field.
- Apply critical thinking and analytical methods to management problems in higher education.
Degree requirements for the Institutional Advancement concentration are as follows:
| Code | Title | Hours |
|---|---|---|
| MHE 500 | Foundations of Higher Education Administration | 3 |
| MHE 626 | Introduction to Institutional Advancement | 3 |
| MHE 630 | Legal Issues and Ethics in Higher Education | 3 |
| NMP 605 | Financial Management in the Nonprofit Sector | 3 |
| NMP 622 | Donor Motivation and Behavior | 3 |
| or NMP 656 | Relationships, Communication and Philanthropy | |
| NMP 623 | Managing Fund Development Operations | 3 |
| Graduate-Level Electives 1 | 12 | |
| Total Credits Required: | 30 | |
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Students can select from a wide number of approved graduate electives across multiple online graduate programs with help from their academic advisor.