Enrollment Management Concentration, MS
Master of Science in Higher Education Administration
Designed for students interested in careers in college admissions, financial aid, and enrollment marketing. Students will gain an understanding of the fundamentals of student recruitment, changing demographics, the dynamic between admissions and financial aid, federal aid policy, and the marketing of colleges and universities to prospective students and families.
Students in the Enrollment Management concentration learn fundamentals of student recruitment, changing demographics, financial aid and marketing essentials, and graduates are able to:
- Apply theory and best practices to analyze existing enrollment management plans, including assessment of the financial assistance, recruitment, marketing and communications elements to predict success.
- Employ marketing and communications principles to create a complete strategic marketing plan, including relevant goals, strategies, communications, and plan assessment.
M.S.: Enrollment Management Requirements
| Code | Title | Hours |
|---|---|---|
| MHE 500 | Foundations of Higher Education Administration | 3 |
| MHE 620 | Supporting Success of Diverse Students | 3 |
| MHE 627 | Enrollment Management Principles and Practices | 3 |
| MHE 635 | Student Services in Higher Education | 3 |
| MHE 640 | History and Economics of Higher Education | 3 |
| MHE 645 | Marketing and Communications for Enrollment Management | 3 |
| MHE 650 | Capstone Seminar I: Design of an Applied Research Project | 3 |
| MHE 670 | Capstone Seminar II: Conducting Applied Research in the Field | 3 |
| Electives 1 | 12 | |
| Total Credits Required: | 36 | |
- 1
Students can select from a wide number of approved graduate electives and can check with their advisor for help selecting electives from MHE, NMP, CIM, or MBA programs that interest them.
Academic Requirements
Enrollment Management Concentration
Note: This schedule reflects the recommended sequence of courses to be taken in fulfillment of the Master of Science in Higher Education Administration with a concentration in Enrollment Management. This sequence assumes a fall semester start. Students who begin in other sessions should consult with their faculty program advisor to plan their schedule.
Two-Year Sequence
| Year One | ||
|---|---|---|
| Fall Semester | Hours | |
| MHE 500 | Foundations of Higher Education Administration (Session I) | 3 |
| MHE 627 | Enrollment Management Principles and Practices (Session II) | 3 |
| Hours | 6 | |
| Spring Semester | ||
| MHE 645 | Marketing and Communications for Enrollment Management (Session I) | 3 |
| Elective (Session II) | 3 | |
| Hours | 6 | |
| Summer Semester | ||
| MHE 635 | Student Services in Higher Education (Session I) | 3 |
| MHE 640 | History and Economics of Higher Education (Session II) | 3 |
| Hours | 6 | |
| Year Two | ||
| Fall Semester | ||
| Elective (Session I) | 3 | |
| Elective (Session II) | 3 | |
| Hours | 6 | |
| Spring Semester | ||
| MHE 620 | Supporting Success of Diverse Students (Session I) | 3 |
| Elective (Session II) | 3 | |
| Hours | 6 | |
| Summer Semester | ||
| MHE 650 | Capstone Seminar I: Design of an Applied Research Project (Session I) | 3 |
| MHE 670 | Capstone Seminar II: Conducting Applied Research in the Field (Session II) | 3 |
| Hours | 6 | |
| Total Credits Required: | 36 | |
Note: All Graduate Level Electives must be approved by the Director of the Program. Program can also be completed in a one-year sequence.
Enrollment Management Concentration with Certificate from Ruffalo Noel-Levitz
Note: This schedule reflects the recommended two-year sequence of courses to be taken in fulfillment of the Master of Science in Higher Education Administration with a concentration in Enrollment Management (with the Enrollment Management/Noel-Levitz certificate). This sequence assumes a fall semester start. Students who begin in other sessions or those interested in a one-year sequence should consult with their faculty program advisor to plan their schedule.
Two-Year Sequence
| Year One | ||
|---|---|---|
| Fall Semester | Hours | |
| MHE 500 | Foundations of Higher Education Administration (Session I) | 3 |
| MHE 627 | Enrollment Management Principles and Practices (Session II) | 3 |
| Hours | 6 | |
| Spring Semester | ||
| MHE 645 | Marketing and Communications for Enrollment Management (Session I) | 3 |
| MHE 652 | Essentials of College Student Retention (Session II) | 3 |
| Hours | 6 | |
| Summer Semester | ||
| MHE 635 | Student Services in Higher Education (Session I) | 3 |
| MHE 640 | History and Economics of Higher Education (Session II) | 3 |
| Hours | 6 | |
| Year Two | ||
| Fall Semester | ||
| MHE 656 | Financial Assistance in Higher Education (Session I) | 3 |
| MHE 654 | Technology Applications to Enrollment Management (Session II) | 3 |
| Hours | 6 | |
| Spring Semester | ||
| MHE 620 | Supporting Success of Diverse Students (Session I) | 3 |
| MHE 658 | Strategic Planning for Enrollment Management (Session II) | 3 |
| Hours | 6 | |
| Summer Semester | ||
| MHE 650 | Capstone Seminar I: Design of an Applied Research Project (Session I) | 3 |
| MHE 670 | Capstone Seminar II: Conducting Applied Research in the Field (Session II) | 3 |
| Hours | 6 | |
| Total Credits Required: | 36 | |
Note: Program can also be completed in a one-year sequence.