Marketing & Digital Strategies Major
Business, B.S.
Marketing goods and services for business-to-consumer, business-to-business, and consumer-to-consumer organizations will be the beginning focal point for a marketing major. Products and prices promoted through traditional and electronic distribution channels will be studied. The student who majors in marketing will be able to recognize best practice functions and to make decisions leading to the development of a business plan and/or product. Integrated marketing communications principles are introduced to students for creating and evaluating interactive activities and exercises in personal and mass selling. E-Business, television, web technology, and graphics will be utilized in the production of computer graphics for the upper-level multimedia, television application and research projects.
| Code | Title | Hours |
|---|---|---|
| University Core | ||
| Behavioral/Social Science Electives 1 | 9 | |
| BUS 204 | Financial Wellness | 1 |
| ENG 114 | Critical Reading and Response | 3 |
| ENG 124 | Research and Writing in the Disciplines | 3 |
| or ENG 134 | Literary Genres | |
| Humanities Electives | 9 | |
| MAT 120 | Statistics | 3 |
| Science Electives (lab required) | 7 | |
| WEL 100 | Empowered as Learners and Leaders | 3 |
| or WEL 220 | Empowered as Learners and Leaders | |
| WEL 350 | Strategies for Career and Personal Growth | 2 |
| Major Requirements | ||
| ACC 100 | Introduction to Financial Accounting | 3 |
| ACC 101 | Introduction to Managerial Accounting | 3 |
| BUS 120 | Business in Society | 3 |
| BUS 215 | Legal Environments of Business | 3 |
| or LAW 220 | Business Law | |
| BUS 226 | Principles of Marketing | 3 |
| BUS 230 | Principles of Sales | 3 |
| BUS 235 | Dynamics of Management and Leadersh | 3 |
| BUS 245 | Social Media Marketing for Business with Professional Certification | 3 |
| BUS 300 | Organizational Development and Change | 3 |
| or LOS 315 | Organizational Behavior and Leadership | |
| BUS 308 | Communicating in Business | 3 |
| BUS 317 | Career Academy: Google Digital Mark eting & E-Commerce - Part I | 3 |
| BUS 318 | Career Academy: Google Digital Mark eting & E-Commerce - Part II | 3 |
| BUS 327 | Financial Management | 3 |
| BUS 342 | Branding | 3 |
| BUS 400 | Marketing Research | 3 |
| BUS 460 | Integrated Marketing Communications | 3 |
| BUS 491 | Strategic Management and Policy | 3 |
| Career Elective 2 | 6 | |
| COM 112 | Fundamentals of Spreadsheets | 3 |
| or COM 130 | Computer Applications | |
| General Electives | ||
| General Electives | 20 | |
| Total Credits Required | 120 | |
- 1
Students must take ECO 211 Macroeconomics and ECO 212 Microeconomics OR ECO 240 Economics as a part of their Behavioral/Social Science Elective requirements.
- 2
Students must choose 6 credits from the following courses: ACC 207, ADS 521, ADS 534, BUS 211, BUS 212, BUS 213, BUS 245, BUS 311, BUS 312, BUS 313, BUS 317, BUS 318, BUS 498, BUS 499, DGM 500, DGM 600, MBA 500, MBA 520, MBA 601, MLN 500, MLN 505, NMP 500, NMP 521, NMP 531.