Designed for students interested in careers in college admissions, financial aid, and enrollment marketing. Students will gain an understanding of the fundamentals of student recruitment, changing demographics, the dynamic between admissions and financial aid, federal aid policy, and the marketing of colleges and universities to prospective students and families.

Students in the Enrollment Management concentration learn fundamentals of student recruitment, changing demographics, financial aid and marketing essentials, and graduates are able to:

1. Apply theory and best practices to analyze existing enrollment management plans, including assessment of the financial assistance, recruitment, marketing and communications elements to predict success.
2. Employ marketing and communications principles to create a complete strategic marketing plan, including relevant goals, strategies, communications, and plan assessment.
3. Demonstrate an understanding of the administration of colleges and universities in modern-day America, including the roles and functions of the major administrative units and the interests of key stakeholders.
4. Identify and analyze current issues and trends facing higher education.
5. Communicate clearly and effectively using the professional standards of the field.
6. Apply critical thinking and analytical methods to management problems in higher education. 

Degree requirements for the Enrollment Management concentration are as follows:

Course List

Code	Title	Hours
MHE 500	Foundations of Higher Education Administration	3
MHE 620	Supporting Success of Diverse Students	3
MHE 627	Enrollment Management Principles and Practices	3
MHE 635	Student Services in Higher Education	3
MHE 640	History and Economics of Higher Education	3
MHE 645	Marketing and Communications for Enrollment Management	3
MHE Electives 1		6
Graduate-Level Electives 2		6
Total Credits Required:		30

¹

To fulfill the MHE Electives requirement, students choose from a set of approved MHE courses with help from their academic advisor.

²

Students can select from a wide number of approved graduate electives across multiple online graduate programs with help from their academic advisor.