Digital Marketing Concentration, M.S.
Master of Science in Digital Marketing
| Code | Title | Hours |
|---|---|---|
| DGM 500 | Introduction to Digital Marketing Communications | 3 |
| DGM 600 | Emerging Media | 3 |
| DGM 601 | Media Law & Ethics for the Digital Age | 3 |
| DGM 620 | Media Preferences | 3 |
| DGM 645 | Social Media Campaigns | 3 |
| DGM 650 | Integrated Marketing Communications | 3 |
| DGM 651 | Transmedia Storytelling | 3 |
| DGM 660 | Digital Media Analytics | 3 |
| DGM 670 | Capstone Project | 3 |
| DGM 661 | Data Visualization for Business Professionals | 3 |
| or ADS 637 | Data Exploration and Visualization | |
| Digital Marketing Electives 1 | 6 | |
| Total Credits Required: | 36 | |
- 1
Students may choose from any Graduate-level course(s) to fulfill the Digital Marketing Elective requirement.
One-Year Sequence
| Year One | ||
|---|---|---|
| Fall Semester | Hours | |
| DGM 500 | Introduction to Digital Marketing Communications (Session I) | 3 |
| DGM 503 | Targeted Communications (or elective, Session I) | 3 |
| DGM 601 | Media Law & Ethics for the Digital Age (Session II) | 3 |
| DGM 661 or ADS 637 |
Data Visualization for Business Professionals (Session II) or Data Exploration and Visualization |
3 |
| Hours | 12 | |
| Spring Semester | ||
| DGM 600 | Emerging Media (Session I) | 3 |
| DGM 651 | Transmedia Storytelling (Session I) | 3 |
| DGM 620 | Media Preferences (Session II) | 3 |
| DGM 640 | Strategic Innovation (or elective, Session II) | 3 |
| Hours | 12 | |
| Summer Semester | ||
| DGM 645 | Social Media Campaigns (Session I) | 3 |
| DGM 650 | Integrated Marketing Communications (Session I) | 3 |
| DGM 660 | Digital Media Analytics (Session II) | 3 |
| DGM 670 | Capstone Project (Session II) | 3 |
| Hours | 12 | |
| Total Credits Required: | 36 | |
Two-Year Sequence
| Year One | ||
|---|---|---|
| Fall Semester | Hours | |
| DGM 500 | Introduction to Digital Marketing Communications (Session I) | 3 |
| DGM 601 | Media Law & Ethics for the Digital Age (Session II) | 3 |
| Hours | 6 | |
| Spring Semester | ||
| DGM 600 | Emerging Media (Session I) | 3 |
| DGM 640 | Strategic Innovation (Session II) | 3 |
| Hours | 6 | |
| Summer Semester | ||
| DGM 645 | Social Media Campaigns (Session I) | 3 |
| DGM 660 | Digital Media Analytics (Session II) | 3 |
| Hours | 6 | |
| Year Two | ||
| Fall Semester | ||
| DGM 503 | Targeted Communications (Session I) | 3 |
| DGM 661 or ADS 637 |
Data Visualization for Business Professionals (Session II) or Data Exploration and Visualization |
3 |
| Hours | 6 | |
| Spring Semester | ||
| DGM 651 | Transmedia Storytelling (Session I) | 3 |
| DGM 620 | Media Preferences (Session II) | 3 |
| Hours | 6 | |
| Summer Semester | ||
| DGM 650 | Integrated Marketing Communications (Session I) | 3 |
| DGM 670 | Capstone Project (Session II) | 3 |
| Hours | 6 | |
| Total Credits Required: | 36 | |