Digital Marketing Management Major
Business, B.S.
This major builds on the Business degree core foundation with the mindset, toolset, and skillset to evaluate the most current digital marketing landscape and learn how to use tactical components of digital marketing such as blogs, search engine optimization, social media, email marketing, and paid advertising to execute successful campaigns. They learn how to build brands online using investigative processes to define buyer personas, conduct industry research, set smart goals, analytically pick keywords, create content, and measure performance. In addition, students deliver an optimized web experience for prospective buyers with landing pages and marketing automation. Finally, students apply knowledge with real business cases demonstrating the marketing strategies and tactics studied. In the end, students will know how to plan and build a uniquely differentiated digital marketing strategy to market, sell, and deliver products and services.
| Code | Title | Hours |
|---|---|---|
| University Core | ||
| Behavioral/Social Science Electives 1 | 9 | |
| BUS 204 | Financial Wellness | 1 |
| ENG 114 | Critical Reading and Response | 3 |
| ENG 124 | Research and Writing in the Disciplines | 3 |
| or ENG 134 | Literary Genres | |
| Humanities Electives | 9 | |
| MAT 120 | Statistics | 3 |
| Science Electives (lab required) | 7 | |
| WEL 100 | Empowered as Learners and Leaders | 3 |
| or WEL 220 | Empowered as Learners and Leaders | |
| WEL 350 | Strategies for Career and Personal Growth | 2 |
| Major Requirements | ||
| ACC 100 | Introduction to Financial Accounting | 3 |
| ACC 101 | Introduction to Managerial Accounting | 3 |
| BUS 120 | Business in Society | 3 |
| BUS 215 | Legal Environments of Business | 3 |
| or LAW 220 | Business Law | |
| BUS 226 | Principles of Marketing | 3 |
| BUS 235 | Dynamics of Management | 3 |
| BUS 245 | Social Media for Business | 3 |
| BUS 260 | Integrated Marketing Communication | 3 |
| BUS 300 | Organizational Development and Change | 3 |
| or LOS 315 | Organizational Behavior and Leadership | |
| BUS 308 | Communicating in Business | 3 |
| BUS 327 | Financial Management | 3 |
| BUS 342 | Branding | 3 |
| BUS 404 | Digital Marketing Management | 3 |
| BUS 491 | Strategic Management and Policy | 3 |
| Career Elective 2 | 3 | |
| COM 112 | Fundamentals of Spreadsheets | 3 |
| or COM 130 | Computer Applications | |
| General Electives | ||
| General Electives | 32 | |
| Total Credits Required | 120 | |
- 1
Students must take ECO 211 Macroeconomics and ECO 212 Microeconomics or ECO 240 Economics as a part of their Behavioral/Social Science Elective requirements.
- 2
Students may choose one of the following courses: BUS 426 Applied Digital Marketing Campaign, BUS 498 Business Internship, DGM 500 Introduction to Digital Marketing Communications.